Barclays Pop-Up branch

Barclays wanted to create new mobile and micro retail formats to extend the geographical reach of its High Street network and reach new customers outside the usual branch environment.

Our brief was to look into the future and create concepts around mobile branches that could be easily installed in shopping malls, at airports or on a university campus during freshers week.

The project resulted in a set of pop up branches that were successfully deployed in a variety of UK shopping centres to support local branch launches and to connect with the community in a fresh and unexpected way.

We designed a pop up branch that was bright and inviting, while accommodating enough private space for people to feel comfortable discussing financial issues.

Barclays made many valuable new leads and positively surprised its existing customers. Local bank staff left the branch to meet the community and present a friendly, human and approachable banking service. The pop up branch is manifesting Barclays’ commitment to serve local communities through personal service and innovative retail concepts.