Adidas SLVR launch
Adidas SLVR asked us to imagine a launch space for SLVR, the new sophisticated, no-nonsense collection of innovative pieces that express versatility, simplicity and surprising understated detail.
The concept took the familiar Adidas graphics to a spatial extreme, underlining the rigour of the SLVR brand, while adding subtle media and interaction elements that embed naturally in the retail space, to be discovered at the visitors’ own leisure and pace.
The audio and visual elements are designed to be simple and focused, not complex and deep. They should complement the merchandise, celebrate the product and hint at the hidden qualities of the collection, like sustainability, clever detailing and sophisticated functionality
